This article focuses on the question, “Who Is Starbucks Lady.” When it comes to coffee, there is no other business giant as compared to Starbucks.
It is not just a place that serves you coffee, food, and beverage. It has become a status symbol for every one of you out there.
You can enjoy your coffee while sitting in the corner of their cafeteria. If you are looking for a space that will offer you an unconventional workspace, then also Starbucks is the best.
Going to Starbucks means you will order a hot or cold beverage. Choose complimentary menus from their menu board.
But have you ever noticed the logo of their brand carefully? Doesn’t that lady with wavy hair and a double mermaid tail make you curious?
If your answer is yes, you have arrived at the right place. Unlike all the other bands with a deep inner meaning related to their brand logo, Starbucks also has one.
In today’s article, we will discuss the significance of this logo on Starbucks cups. How did it come into reality, and what is the importance of that lady on the Starbucks cups?
Who is The Starbucks Lady?
In an article published by Starbucks last year, they showcased how they found their mascot. According to that article, the lady on the Starbucks cup is a siren.
The seductive appearance with her weird looks attracted the founders. They decided to finalize the twin-tailed mermaid as the mascot of their brand.
The personal blog that Starbucks runs also mentioned that the historical significance of the siren made her an icon that people would easily recognize.
She almost allured the founders with her mysterious and seductive appearance. And with time, she has evolved as a brand ambassador. It is a brand specializing in coffee, beverages, and food and a social and economic status symbol.
What is The Meaning And Story Behind The Starbucks Logo?
According to the available information from their website, Starbucks clearly states that the logo’s meaning is a super mermaid.
In simple words, the aquatic creature is not just any ordinary creature from the port. The beast is posed with magical powers, and it is believed that the double mermaid tail is the symbol of divinity.
It was discovered by the founders of this coffee chain when they were in the initial phase of building the company. After the name, the coffee brand was finalized.
Since the owners’ hometown was in Seattle, they already had a connection with the world of aquatic creatures. Moreover, coffee shares an old relationship of moving via water from one place to another.
Hence, it indicated that the owners were moving in the right direction. According to the records, all these incidents started after an old marine world-related book owner discovered the mermaid figure.
After the discovery, they carried on with their further research. It was then mutually decided that the seductive mermaid with two would be used as the brand’s logo.
Why Does The Starbucks Mermaid Logo Have Two Tails?
The mermaid in the Starbucks logo is not an ordinary mermaid. It is a super mermaid that is different from the usual mermaids.
The mermaid in the logo of Starbucks has mystic powers of the sea, and she is often believed to be the lucky mascot of the company.
Even though the twin-tailed mermaid underwent a series of modifications over the years, her sea waves hair and her seductive appearance were never altered.
According to the ancient history of Starbucks, she resembles their hometown and the interconnected relationship between coffee and seawater.in short, her two tails resemble the aquatic world.
Are There Any Hidden Details In The Starbucks Logo?
Unlike any other reputed brands like Basking Robbins or 7- Eleven, the Starbucks logo also has an inner meaning that might not be visible to you.
Every company that owns a big chain of outlets maintains a secret message in the company’s logo. Therefore Starbucks is no exception, even though they have a hidden message behind their logo.
According to the coffee giant, the mermaid figure is believed to be a mythological figure with magical powers. She is popularly known as a siren.
After the brand name was coined from the novel Moby Dick by Herman Melville, they found this strange double-tailed creature in an old book.
Soon, it lured all the founders and established deep links that convinced them to use this logo for their brand.
The Starbucks logo has two meanings. The primary significance of this logo is the connection with the aquatic world and the owners’ association with a seaport.
In simple words, the owners of this coffee gait belong to a port city. And coffee has been imported and exported via waterways throughout the ages.
Why is The Starbucks Logo A Siren?
The back story dates back to the initial days when the company was set up when the founders of this coffee and beverage giant were desperately looking for an identification that would make their brand stand out from the rest.
The founders of this company originally belonged to Seattle. It is their hometown, and Seattle is a port city. Hence two things automatically got attached to this brand.
The fact that their roots are near a seaport and the second fact that coffee is often transported to different places through the sea. Hence it travels a long distance across the waters.
And water is the home for various aquatic creatures, and mermaids also come under this category. The logo you see now is the outcome after numerous modifications.
Siren had undergone a few makeovers before she became the famous business icon she is today. Starbucks is not just a coffee shop; it is more about the siren and her mysterious seawater powers.
Read– Starbucks Hiring Age
What is The Name of The Mermaid in Starbucks?
The name of the mermaid in the Starbucks logo is siren. According to the article published on the Starbucks website, she is a super mermaid with two tails.
Even though she is not a living creature, the company believes she has some magical power that makes her special.
The founder of this coffee chain coined the name of the brand. They were looking for a logo that would go with their band. While they were going through some old marine books, they suddenly came across this mysterious figure with a seductive look.
She was referred to as a siren in that book.